Star Seller is a badge that Etsy rewards to Etsy sellers who consistently provide an excellent customer experience. It
Etsy Star Seller Qualification
This is the qualification criteria for Star Seller, based on the last three months of your shop data:
Message response rate: 95%+ of first messages in a thread are responded to within 24 hours. This stat is only considered if you receive new messages during the review period.
On-time shipping & tracking: 95%+ of orders ship on time with tracking or with a shipping label purchased on Etsy
5-star ratings: 95%+ of orders receive 5 star reviews
You must also meet a minimum of 10 orders and $300 in sales during the 3-month review period, and you must have been on Etsy’s platform for 90 days since your first sale.
Etsy Star Seller Benefits
You will have the Etsy Star Seller reward image to post on social media.
As Etsy stated on the website, Star Seller does not directly impact the ordering of search results. It basically does not impact the sales as it doesn't show when the buyer searches for the item.
It will make it easier for buyers to identify and shop from Star Sellers.
Click the picture to see how it looks on Etsy Website!
Etsy Star Seller - Rate Calculation Formula
All calculations are based on a 3 month time period and Etsy will provide the information.
Message response rate:
New messages responded within 24 hours ÷ Total received new messages = 95%+
* Only new messages will count.
* Auto-reply, don't depend on it. I made a mistake because of this.
You need to set an auto-reply every 5 days!
On-time shipping & tracking:
Orders ship on time with the tracking information ÷ Total Order = 95%+
* Make sure to update the tracking information if you don't purchase the shipping label from Etsy.
5-star reviews ÷ Total reviews received = 95%+
* I believe 1, 2, or 3 stars applied different calculations. Maybe not but I can't tell from what I see. I will update if I know. : )
Etsy Star Seller - How to make 95% plus
You don't actually need to calculate your % as Etsy provides the performance rate and detailed information.
Impacted numbers ÷ 0.05 = Total Orders (Messages or Reviews)
This is a more important calculation you need to know!
You can get the impacted numbers from Etsy Star Seller Page.
All calculations are the same so I will make an example with the message response rate.
Case 1: Received 15 new messages and did respond 1 after 24 hours.
14 / 15 = 93% so you are not there yet!
The Impacted number of messages is 1.
1 / 0.05 = 20 (Impacted numbers ÷0.05)
So you need 20 messages in total to make 95% for 3 months and now you just need 5 new messages this month. Make sure to reply to all messages within 24 hours.
Case 2: Received 89 new messages and did respond 8 after 24 hours
81 / 89 = 91%
The impacted number is 8 messages
8 / 0.05 = 160 (Impacted numbers ÷ 0.05)
So you need 160 messages in total to make 95% for 3 months and now you need 71 new messages this month. Make sure to reply to all messages within 24 hours.
You may think you just need a couple of messages or orders to be fulfilled will improve the percentage but changing 94% to 95% may not be easy.
It may be a simple decorative icon that will not impact sales but some really work hard to keep up. As many of you know, 4 stars are good but if you received 4 stars from Etsy, your % drops.
Because I know how hard it is to maintain, I respect all Etsy Star Sellers! However, if you are not there yet, don't worry! Just move one.
I hope this helps and let me know if you have any questions.